Launch-A-Bronc

Developed Launch-A-Bronc, an interactive fan contest played at the end of Rider men’s and women’s basketball games, to increase awareness for Rider University’s annual Relay For Life event and raise money for the American Cancer Society.

Successfully secured local, regional and national corporate sponsors including ABCO Federal Credit Union, the Trenton Titans and Chili’s Grill & Bar. Launch-A-Bronc has quickly become the most popular fan promotion at Alumni Gym, raising more than $3400 for the American Cancer Society in its inaugural season.

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